The first-ever Virtual Endeavor Gala
The event brought together over 500 network members from around the globe to raise critical funds in support of the global high-impact entrepreneurship movement. Endeavor is present in 40 growth markets helping entrepreneurs scale, create jobs, and multiply their impact by becoming outstanding role models, mentors, and investors to the next generation of founders.
Considering that the majority of big events are being canceled or put on hold, Endeavor is looking into the future with hope and determination, using technology to bring the spirit of Endeavor to a worldwide audience.
The ask: Event Branding
I was asked to design the visual brand for this year’s gala which is one of my favorite kind of projects. As an avid traveler, there is something very rewarding and thriling about getting a new passport stamp. Since the physical gala was cancelled, I wanted the concept of this brand to convey that feeling of excitement to our global guests, which travel to NYC every year for a night of networking and entertainment. Since this gala is going to be completely virtual, I had a lot of fun playing with bright colors elevating the “virtual” new-nature of the event.
Deliverables
Event Branding
Website
e-commerce Capabilities
Social Media Content
Video Production Slides
One Page Brochures
Email Campaign
Design Process
Here are some of the color combinations and other design elements that I was working with before finding the right choice. As you can see, I had to eliminate a lot of these options! I love how color can influence mood and environments, so I spend a lot of time thinking about what I want customers to experience and feel when they interact with my designs.