Endeavor ISP Rebranding

The Endeavor International Selection Panels (ISPs) are unique international gatherings that bring entrepreneurs, dedicated business leaders and staff together across borders and industries, and allow them to make connections they may never have otherwise.

Before I started working with Endeavor, every ISP had a different brand that was unique to each location. The branding was usually created by different designers in different parts of the world using their own aesthetic, this system made it difficult for Endeavor to promote global branding guidelines and specifications.

The ask: Create brand familiarity

I started by grouping the elements that were going to be consistently displayed in each resource. Once I had a fixed layout of key information, I Added color and other design components that would give each location a different look while still keeping an overall cohesive personality. As you can see below, each banner has an abstract background of the map where the event is being held.